Client Portal Client Support

Let's Talk

Black Hat SEO refers to shady marketing tactics that violates search engine guidelines, uses manipulative tactics, and focuses on “quick unsubstantiated wins” to achieve quick, short-lived results. Google is extremely focused on preventing these exploitative tactics by continually blacklisting sites that use duplicate content, keyword stuffing, cloaking, or redirecting and irrelevant links with continual algorithm updates.

The CPM White Hat SEO approach focuses on following search engine guidelines, focuses on making changes that are beneficial to your sites visitors and takes a long-term anchored approach that creates a positive user experience. We do this by ensuring your site has relevant content, well-labeled images, relevant links, proper sentence structure and grammar, meets and exceeds HTML standards and uses unique and relevant page titles.

Not sure about someone else’s SEO promotional tactics, let CPM run a complimentary site audit for your piece of mind!