This is much trickier question than it ever has been as Google has abandoned a straight listing ranking and has gone to a Geo-Location based results system. Geo-Location results are based on your exact position at any given time in whatever location you happen to be. Therefore, rankings results vary wildly based on where you happen to be. The CPM GMB approach is to ensure that your business ranks for many multiple keyword terms relevant to your Geo-Location.
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