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In short, the answer is no. However, the caveats are that ineffective Google Ads management can lead to wasted advertising opportunity $$ spent when the user does not have experience or certification to run strategic and targeted Google Ads campaigns. A lot of clients voice the objection that Google Ads is too expensive. However, while Google Ads does cost money, the question must be asked are you getting the return on your investment. Otherwise, you must ask why are many ads costing so much?